Jake takes us on a remarkable journey, recalling his time at finishing school, unsure of his career direction and what his future would or could look like. Fast forward to today, Jake is a proud family man and the successful owner of a multi-million-pound business, opening a state-of-the-art super facility and leading the industry. With stories of taking daring leaps of faith and navigating financial hurdles, Jake emphasises the importance of memory, even recalling a specific scent from two years ago. He reflects on the challenges of acquisitions and his determination to build a successful business in his own community.