In this opening episode of "Marketing Monologues," host Emma Green is joined by the dynamic Sarah Jackson.
Inspired by a whimsical encounter in a Mad Hatter costume, Sarah founded Hatter’s Digital Agency with a mission to revolutionise marketing by "doing it right."
A natural and passionate storyteller, Sarah shares her insights on the challenges and opportunities AI presents to marketers today. Discover the pitfalls of AI misuse and learn how Sarah has befriended her ChatGPT agent, Chess, to navigate this new landscape, offering invaluable tips on crafting the best prompts and understanding where marketers often go wrong.